쇼미더머니

Show Me the Money is a hip-hop survival audition show that launched on Mnet in June 2012. Aspiring and established rappers compete through cyphers, one-on-one battles, and track missions, while star producers form crews and vie to mentor the winner. It was pivotal in pulling Korean hip-hop from the underground into the mainstream, producing countless viral tracks and breakout rappers, and grew into the genre's largest competition and a key gateway for new talent.